The real window into your
storefront is your social media.
I’m Sarah, and I run marketing for Boston small businesses from start to finish: social media management, content creation, LinkedIn, websites, blogs and PR, so you get your time back and your marketing keeps working for you.
You didn’t open a business to write captions.
You opened it because you’re good at the thing you do. Then somewhere along the way you also became the content team - at nine at night, on your phone, guessing.
That’s the part I take: social media management, content creation, LinkedIn, websites, blogs, branding and PR, for small businesses around Boston, a few at a time.
Hi, I’m Sarah.
I’m Massachusetts through and through. I love this state: the brick sidewalks, the corner coffee shops, the family-owned spots that have held the same block for decades, and the brand new ones flipping their sign to OPEN for the first time.
For the past 10 years I’ve run my own small business here, so I know the job from the inside. You’re the owner, the bookkeeper, the customer service desk, and somehow the marketing department too. Along the way I learned how to build an audience, get work published, and turn social media into real bookings.
Open Sign Socials is how I put that experience to work for other Boston small businesses, across social media management, content creation, LinkedIn, websites, blogs and PR. I take on a few clients at a time so I can learn your story, show up in your space, and make your marketing look and sound like you. When local businesses do well, our neighborhoods do too, and that’s the part I care about most.
Services
Monthly Strategy + Instagram Management
Starting at $1,500 per month
Every monthly plan includes:
Strategy calls
A custom monthly content plan
Day-to-day Instagram management
An end-of-month stats report with goals for the month ahead
Content Add-Ons
$350 per hour
For monthly clients who want more on-location photo and video: reels, stories, headshots, and product content to keep the feed full.
Content Only
$525 per hour
On-site photo and video for businesses that handle their own posting and just need great content to work with.
LinkedIn, Websites + PR
LinkedIn management, website builds and refreshes, blog writing, and PR outreach, including podcast placements. Ask about pricing for your project.
Proven Results
I create content and photography for businesses and organizations of every kind, from grocery stores to MIT.
Current clients include an employment and civil rights attorney, a Division I college rowing coach, a retirement financial services firm, and a Boston wedding and event boat venue.
For one client, I took over Instagram and built a daily rhythm of reels, carousels and stories in the client’s own voice and brand. Since I started, their following has nearly quadrupled, and in a single month their views more than tripled, to over 350,000. Nearly 9 in 10 of those views came from people who weren’t following yet, resulting in multiple new full-time, long-term clients for the business.
I also grew my own travel content account on Meta to monetization in just one year, regularly reaching millions of views on viral content. I bring the same strategy, short-form video focus and constant testing to every account I work on.
Tell me about your business.
Tell me a little about your business here and I’ll get back to you.
I want to hear all about you and what you do!
