The real window into your
storefront is your social media.
I'm Sarah, and I run social media for Boston small businesses from start to finish. I build the strategy, shoot the content, write the captions, post it, and track what's working, so you get your time back and your feed keeps working for you.
You didn’t open a business to write captions.
You opened it because you’re good at the thing you do. Then somewhere along the way you also became the content team - at nine at night, on your phone, guessing.
That’s the part I take. Strategy, day-to-day management, content days, branding and PR - for small businesses around Boston, a few at a time.
Hi, I’m Sarah.
I’m Massachusetts through and through. I love this state: the brick sidewalks, the corner coffee shops, the family-owned spots that have held the same block for decades, and the brand new ones flipping their sign to OPEN for the first time.
For the past 10 years I’ve run my own small business here, so I know the job from the inside. You’re the owner, the bookkeeper, the customer service desk, and somehow the marketing department too. Along the way I learned how to build an audience, get work published, and turn social media into real bookings.
Open Sign Socials is how I put that experience to work for other Boston small businesses. I take on a few clients at a time so I can learn your story, show up in your space, and make your feed look and sound like you. When local businesses do well, our neighborhoods do too, and that’s the part I care about most.
Services
Monthly Strategy + Instagram Management
Starting at $1,500 per month
Every monthly plan includes:
Strategy calls
A custom monthly content plan
Day-to-day Instagram management
An end-of-month stats report with goals for the month ahead
Content Add-Ons
$350 per hour
For monthly clients who want more on-location photo and video: reels, stories, headshots, and product content to keep the feed full.
Content Only
$525 per hour
On-site photo and video for businesses that handle their own posting and just need great content to work with.
Proven Results
I create content and photography for businesses and organizations of every kind, from grocery stores to MIT.
For a Boston area coach, I took over Instagram and built a daily rhythm of reels, carousels and stories in the client's own voice and brand. Since I started, their following has grown 181%, nearly tripling, and in a single month their views jumped 150%. Nearly 80% of that reach came from people who weren't following yet, resulting in multiple new full-time, long-term clients for the business.
I also grew my own travel content account on Meta to monetization in just one year, regularly reaching millions of views on viral content. I bring the same strategy, short-form video focus and constant testing to every account I work on.
Tell me about your business.
Tell me a little about your business here and I’ll get back to you.
I want to hear all about you and what you do!
